Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
If you remember them from MySpace, Gifs used to be annoying – but the Gif has evolved and we predict it will soon replace emoticons. Gifs with sound cannot be far behind.
“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”
A long way from Draper’s Carousel: Instagram unveils video
“This device isn’t a spaceship, it’s a time machine…it takes us to a place where we ache to go again” – the pitch Don Draper delivered to Kodak brilliantly captures the power of images and of preserving moments. With video, Instagrams takes it to a whole new level:
“Capture and Share the World’s Moments” Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.”
Like the Kodak carousel, Instagram is looking to facilitate the permament record of everyday meaningful moments – no longer in static images but 15 seconds at a time – in videos that can be altered with custome filters in case the natural beauty of our reality fails to achieve the beauty central to Instagram’s appeal.
In 15 second snipets, Instagram video will allow brands to tell better stories in social media, with Facebook now able to sell highly targeted ad space in a format familiar to advertisers, but providing instant feedback and engagement.
TV commercials seem so quaint now, don’t they?
With social media overtaking consumers’ communication with companies, when is the last time you monitored what consumers say about your company? your products? your service?
The article linked below discusses how social media is revolutionizing customer service and service recovery.
Taking Care Of Business: Social Media Will Transform Customer Service
“Businesses that blog attract 55 percent more visitors to their websites, a study by HubSpot shows. But with more than 164 million blogs competing for people’s attention, yours had better stand out. Here are seven ways to ensure that your content isn’t lost in the crowd. Intuit http://ow.ly/9HKVF
AHAA Releases New Study Linking Hispanic Marketing Focus Among CPG and Retail… — MCLEAN, Va., March 8, 2012 /PRNewswire-USNewswire/ — http://ow.ly/9F3wg
Social media will marry TV? Yes, in fact SOI TV just launched 100% Social TV for Hispanics. What does that mean? Read on. http://ow.ly/9Gwip
Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –
http://www.prweb.com/releases/Feb12012/SocialMedia/prweb9215800.htm
Log In Once a Day or More Often
Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%
Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%
Google+
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%
LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%
Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%
Pinterest
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%
Source: American Pulse™ Survey, Feb-2012