Our application of cognitive psychology and multi-cultural marketing principles allows us to extract unique insights that help our clients design effective communication strategies to reach the Hispanic market. By mapping the consumer decision-making process, we offer actionable and measurable recommendations that take into account cultural nuances, making marketing relevant to Hispanic consumers.
Quantitative Research
- Online Surveys
- Store-Intercept Surveys
- Mobile Surveys
- Self-administered Surveys
- Questionnaire Design
- Questionnaire Translation
- Data Analysis and Reporting
QUALITATIVE RESEARCH
- Ethnographic Research
- In-depth Interviews – One-on-one, Dyads, Triads
- Focus Groups
- Mystery Shopping
- Shop-a-Long Studies
- Instrument design and translation
- Data Analysis and Reporting
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