Custom Research

Our application of cognitive psychology and multi-cultural marketing principles allows us to extract unique insights that help our clients design effective communication strategies to reach the Hispanic market. By mapping the consumer decision-making process, we offer actionable and measurable recommendations that take into account cultural nuances, making marketing relevant to Hispanic consumers.

Quantitative Research

  • Online Surveys
  • Store-Intercept Surveys
  • Mobile Surveys
  • Self-administered Surveys
  • Questionnaire Design
  • Questionnaire Translation
  • Data Analysis and Reporting

QUALITATIVE RESEARCH

  • Ethnographic Research
  • In-depth Interviews – One-on-one, Dyads, Triads
  • Focus Groups
  • Mystery Shopping
  • Shop-a-Long Studies
  • Instrument design and translation
  • Data Analysis and Reporting

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