Hispanic Ad Spending Grows Quickly, Except Online

Hispanic Ad Spending Grows Quickly, Except Online

“eMarketer estimates that nearly half of all US Hispanics, including 70.9% of Hispanic internet users, will use social networks at least monthly this year. That represents a 9.4% increase over 2012 usage levels, more than double the 4% increase expected for social network users overall.”

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“Hispanics Log In To Social Media More than Other Ethnic Groups”

Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –

http://www.prweb.com/releases/Feb12012/SocialMedia/prweb9215800.htm

Log In Once a Day or More Often

Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%

Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%

Google+ 
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%

LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%

Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%

Pinterest 
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%

Source: American Pulse™ Survey, Feb-2012