The unpredictable ROI of the Summer Blockbuster
Who would have predicted “GrownUPs 2” would yield a better ROI than “The Lone Ranger”?
“If a film costs $200 million to make and another $200 million to market, it needs to generate $800 million at the box office just to break even, because distributors and theater owners keep roughly half the revenue. Not that many films generate such big numbers. Last year, only seven films had worldwide grosses of more than $750 million, according to Box Office Mojo.”
Box Office – July 12-14, 2013 – Studio Estimates