Everything Small Businesses and Start-Ups Need to Know About Social Media

Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th


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A long way from Draper’s carousel: Instagram unveils video

A long way from Draper’s Carousel: Instagram unveils video

“This device isn’t a spaceship, it’s a time machine…it takes us to a place where we ache to go again” – the pitch Don Draper delivered to Kodak brilliantly captures the power of images and of preserving moments. With video, Instagrams takes it to a whole new level:

“Capture and Share the World’s Moments”  Instagram is a fastbeautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.”

Like the Kodak carousel, Instagram is looking to facilitate the permament record of everyday meaningful moments – no longer in static images but 15 seconds at a time – in videos that can be altered with custome filters in case the natural beauty of our reality fails to achieve the beauty central to Instagram’s appeal.

In 15 second snipets, Instagram video will allow brands to tell better stories in social media, with Facebook now able to sell highly targeted ad space in a format familiar to advertisers, but providing instant feedback and engagement.

TV commercials seem so quaint now, don’t they?


“How are we doing?” when did you last ask your customers?

With social media overtaking consumers’ communication with companies, when is the last time you monitored what consumers say about your company? your products? your service?
The article linked below discusses how social media is revolutionizing customer service and service recovery.

Taking Care Of Business: Social Media Will Transform Customer Service

“Businesses that blog attract 55 percent more visitors to their websites”

“Businesses that blog attract 55 percent more visitors to their websites, a study by HubSpot shows. But with more than 164 million blogs competing for people’s attention, yours had better stand out. Here are seven ways to ensure that your content isn’t lost in the crowd.  Intuit http://ow.ly/9HKVF

“Hispanics Log In To Social Media More than Other Ethnic Groups”

Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –


Log In Once a Day or More Often

Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%

Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%

Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%

Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%

Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%

Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%

Source: American Pulse™ Survey, Feb-2012