During the NBA finals, Men’s Warehouse has presented very compelling ads about the state of men’s work dress – casual but put-together. The ads are effective until the last 5 seconds when Mr. Zimmer delivers his signature line. While he is well known and recognizable, he does not fit with the brand image and customer base Men’s Warehouse is trying to shape. It remains to be seen if they will replace him with a different spokesman or craft their brand image without one.

“Men’s Wearhouse fires founder George

Zimmer; no reason given”

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