Everything Small Businesses and Start-Ups Need to Know About Social Media

Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
If you remember them from MySpace, Gifs used to be annoying – but the Gif has evolved and we predict it will soon replace emoticons. Gifs with sound cannot be far behind.
Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products
Have you ever looked at product reviews before bidding on a hotel room on Priceline? or searched Amazon to read comments and reviews of products? Yeah, me too. Given instances of companies hiring PR firms to write positively on behalf of their products, we wondered – how do consumers assess the credibility of online reviews? Below are some of the highlights – read the full article from the link:
Hispanic Ad Spending Grows Quickly, Except Online
“eMarketer estimates that nearly half of all US Hispanics, including 70.9% of Hispanic internet users, will use social networks at least monthly this year. That represents a 9.4% increase over 2012 usage levels, more than double the 4% increase expected for social network users overall.”
“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”
A long way from Draper’s Carousel: Instagram unveils video
“This device isn’t a spaceship, it’s a time machine…it takes us to a place where we ache to go again” – the pitch Don Draper delivered to Kodak brilliantly captures the power of images and of preserving moments. With video, Instagrams takes it to a whole new level:
“Capture and Share the World’s Moments” Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.”
Like the Kodak carousel, Instagram is looking to facilitate the permament record of everyday meaningful moments – no longer in static images but 15 seconds at a time – in videos that can be altered with custome filters in case the natural beauty of our reality fails to achieve the beauty central to Instagram’s appeal.
In 15 second snipets, Instagram video will allow brands to tell better stories in social media, with Facebook now able to sell highly targeted ad space in a format familiar to advertisers, but providing instant feedback and engagement.
TV commercials seem so quaint now, don’t they?
Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –
http://www.prweb.com/releases/Feb12012/SocialMedia/prweb9215800.htm
Log In Once a Day or More Often
Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%
Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%
Google+
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%
LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%
Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%
Pinterest
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%
Source: American Pulse™ Survey, Feb-2012