“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”
“This device isn’t a spaceship, it’s a time machine…it takes us to a place where we ache to go again” – the pitch Don Draper delivered to Kodak brilliantly captures the power of images and of preserving moments. With video, Instagrams takes it to a whole new level:
“Capture and Share the World’s Moments” Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.”
Like the Kodak carousel, Instagram is looking to facilitate the permament record of everyday meaningful moments – no longer in static images but 15 seconds at a time – in videos that can be altered with custome filters in case the natural beauty of our reality fails to achieve the beauty central to Instagram’s appeal.
In 15 second snipets, Instagram video will allow brands to tell better stories in social media, with Facebook now able to sell highly targeted ad space in a format familiar to advertisers, but providing instant feedback and engagement.
TV commercials seem so quaint now, don’t they?