The release of #JayZ’s latest work featured innovative marketing – but at midnight on 7/4 twitter was on overload as fans struggled to make the #Samsung app work while #iPhone users had no problem. At one point “#mchg app not working” -was trending on twitter and radio stations capitalized by live-streaming the album. Dozens of links to leaked tracks- some legit and some not, are still cluttering twitter feeds.
A touch of genius- releasing the cover art next to a copy of the real Magna Carta.
A new age of marketing music and artists-as-brands is here.