Everything Small Businesses and Start-Ups Need to Know About Social Media

Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
Hispanic Ad Spending Grows Quickly, Except Online
“eMarketer estimates that nearly half of all US Hispanics, including 70.9% of Hispanic internet users, will use social networks at least monthly this year. That represents a 9.4% increase over 2012 usage levels, more than double the 4% increase expected for social network users overall.”
Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –
http://www.prweb.com/releases/Feb12012/SocialMedia/prweb9215800.htm
Log In Once a Day or More Often
Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%
Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%
Google+
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%
LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%
Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%
Pinterest
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%
Source: American Pulse™ Survey, Feb-2012