“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”
When teaching college marketing courses, I would often use the analogy of romantic relationships as a way of getting students to understanding how companies/brands/advertisers use their powers to “seduce” (not manipulate) customers with the hope of establishing long-term relationships. However, unlike many a-college-hook-up, Marketers are rarely going for the “one-night stand” and spend a signficant amount of their budgets to keep consumers interested and coming back. This article from Entrepreneur asks the question “Would you date your brand?” a provocative question that leads marketers to ponder “is your brand capable of infatuating the person you want for a customer? Read on. Well worth it to consider – in terms of marketing…and romance.
AHAA Releases New Study Linking Hispanic Marketing Focus Among CPG and Retail… — MCLEAN, Va., March 8, 2012 /PRNewswire-USNewswire/ — http://ow.ly/9F3wg
Social media will marry TV? Yes, in fact SOI TV just launched 100% Social TV for Hispanics. What does that mean? Read on. http://ow.ly/9Gwip