What branding and relationships have in common


When teaching college marketing courses, I would often use the analogy of romantic relationships as a way of getting students to understanding how companies/brands/advertisers use their powers to “seduce” (not manipulate) customers with the hope of establishing long-term relationships.  However, unlike many a-college-hook-up, Marketers are rarely going for the “one-night stand” and spend a signficant amount of their budgets to keep consumers interested and coming back.  This article from Entrepreneur asks the question  “Would you date your brand?” a provocative question that leads marketers to ponder “is your brand capable of infatuating the person you want for a customer? Read on. Well worth it to consider – in terms of marketing…and romance.

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