Everything Small Businesses and Start-Ups Need to Know About Social Media

Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th
5:30-8:30pm
“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”
Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –
http://www.prweb.com/releases/Feb12012/SocialMedia/prweb9215800.htm
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Facebook
Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%
Twitter
Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%
Google+
Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%
LinkedIn
Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%
Foursquare
Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%
Pinterest
Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%
Source: American Pulse™ Survey, Feb-2012