Everything Small Businesses and Start-Ups Need to Know About Social Media

Course offered by Dr. Norma Mendoza via UTEP’s Professional and Public Programs
September 26th


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Gmail Tabs present new challenge for e-mail marketers

Gmail Tabs present new challenge for e-mail marketers

If you engage in e-mail marketing, you might have a new hurdle to overcome now that Gmail classifies all emails into tabs. As a user, I find it very helpful. As a marketer – it is serious cause for concern. Read on at the link.

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Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Have you ever looked at product reviews before bidding on a hotel room on Priceline? or searched Amazon to read comments and reviews of products? Yeah, me too. Given instances of companies hiring PR firms to write positively on behalf of their products, we wondered – how do consumers assess the credibility of online reviews? Below are some of the highlights – read the full article from the link:

  • The credibility of a an online review is positively related to consumers’ purchase intentions.
  • For search products (products we are unable to experience prior to purchase, such as a hotel room), review credibility is determined by the level of DETAIL in a review.
  • For experience products, credibility is determined by reviewer AGREEMENT.
  • We suggest that indicators of reviewer agreement should be included in online reviews in order to present a more complete picture of consumer sentiment.

Hispanic Ad Spending Grows Quickly, Except Online

Hispanic Ad Spending Grows Quickly, Except Online

“eMarketer estimates that nearly half of all US Hispanics, including 70.9% of Hispanic internet users, will use social networks at least monthly this year. That represents a 9.4% increase over 2012 usage levels, more than double the 4% increase expected for social network users overall.”

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A long way from Draper’s carousel: Instagram unveils video

A long way from Draper’s Carousel: Instagram unveils video

“This device isn’t a spaceship, it’s a time machine…it takes us to a place where we ache to go again” – the pitch Don Draper delivered to Kodak brilliantly captures the power of images and of preserving moments. With video, Instagrams takes it to a whole new level:

“Capture and Share the World’s Moments”  Instagram is a fastbeautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.”

Like the Kodak carousel, Instagram is looking to facilitate the permament record of everyday meaningful moments – no longer in static images but 15 seconds at a time – in videos that can be altered with custome filters in case the natural beauty of our reality fails to achieve the beauty central to Instagram’s appeal.

In 15 second snipets, Instagram video will allow brands to tell better stories in social media, with Facebook now able to sell highly targeted ad space in a format familiar to advertisers, but providing instant feedback and engagement.

TV commercials seem so quaint now, don’t they?


“How are we doing?” when did you last ask your customers?

With social media overtaking consumers’ communication with companies, when is the last time you monitored what consumers say about your company? your products? your service?
The article linked below discusses how social media is revolutionizing customer service and service recovery.

Taking Care Of Business: Social Media Will Transform Customer Service

“Hispanics Log In To Social Media More than Other Ethnic Groups”

Check out the February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage –


Log In Once a Day or More Often

Hispanics: 60.7%
Blacks: 60.3%
Caucasians: 53.7%

Hispanics: 35.4%
Blacks: 28.9%
Caucasians: 12.6%

Hispanics: 27.1%
Blacks: 25.6%
Caucasians: 13.8%

Hispanics: 15.5%
Blacks: 10.9%
Caucasians: 4.8%

Hispanics: 13.2%
Blacks: 7.2%
Caucasians: 2.8%

Hispanics: 13.2%
Blacks: 7.3%
Caucasians: 5.3%

Source: American Pulse™ Survey, Feb-2012